Inclusive Media for Change (Im4change) is a clearing house of information on India’s rural crisis. The main objective of the initiative is to highlight for public concern and action the issues of livelihoods, agriculture and environment in some of India's poorest regions. The idea is to create a team of media professionals, development thinkers and researchers to monitor and mainstream the engagement of a wider society with these issues through advocacy, research and better visibility in the media.
The web-based resource centre (www.im4change.org) you are logged in to is designed mainly for media persons, policy-makers and researchers who need to make sense of rural India’s multiple crises. The Inclusive Media team seeks to engage the mainstream media on livelihoods; conduct research and media audits on the coverage of rural concerns; and hold media workshops for reporters and for civil society activists.
The resource centre seeks to benchmark itself somewhere between journalism and development-oriented thinking. It endeavors to collate consequential bits of information from key policy documents, authoritative data banks, academic papers and contemporary thinking on rural development. All this is presented in the form of overviews, trends, backgrounders and fact-sheets so as to generate meaningful public debates. The team hopes to effectively connect the dots to illustrate how a range of policy issues on livelihoods, human development, social and gender justice, and poverty mitigation are intertwined with, and complementary to, one another. The team sees its role as that of promoting ideas and alternatives rather than of generating media content.