77% customers in India postponed decision to buy vehicle due to COVID-19: Survey
A majority of respondents opted for nationalised banks as the preferred financing option for purchasing a vehicle, the survey by CarWale revealed.
Against the backdrop of the COVID-19 pandemic, online platforms have emerged as a preferred marketplace to buy vehicles digitally, according to a survey by auto research platform CarWale. The survey found that 60% of its respondents showed a willingness to buy their vehicle online, with good deals and convenience being the key drivers. The reasons for the popularity of online mediums were better deals (48%), convenience (45%), trust in vehicle manufacturers (27%), followed by transparent purchase process (26%), and fear of hygiene at dealerships (13%), the survey said. On the other hand, the inability to touch and feel the vehicle was cited as the top reason for not opting for an online purchase (65%), followed by better deals offered at dealerships (29%).
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TheNewsMinute.com, 25 February, 2021, https://www.thenewsminute.com/article/77-customers-india-postponed-decision-buy-vehicle-due-covid-19-survey-144152